7 PSYCHOLOGY-DRIVEN TACTICS TO REFRESH FACEBOOK ADS WITHOUT TORCHING YOUR BUDGET

Key takeaways Micro-audience targeting slashes wasted spend by up to 30 %. Creative fatigue appears after just 2.4 impressions—rotate weekly. Emotionally primed colors (warm for impulse, cool for trust) can lift CTR by 18 %. Using “future-benefit” copy (“Feel confident next week”) out-pulls standard benefit copy

Facebook still commands the lion’s share of social ad spend, but the platform is noisier than ever. To keep your budget working in 2025 you’ll need equal parts data, discipline, and a dash of creativity. Below are six tactics—grounded in current benchmarks and long-tail search intent—that tighten wasted spend without sound